Iyke’s Mini Mart is a convenience retail business offering everyday products across categories including food, beverages, personal care and household items.
The project focused on redesigning and developing the website into a more engaging online shopping experience where customers could browse products, explore categories and find relevant information about the business more easily.
The goal wasn't simply to create an online store. The website needed to make the range of products easier to discover, give different categories a clearer place within the experience, and create a smoother path from browsing to shopping.
Iyke’s Mini Mart offers a range of everyday products across several categories, which meant the website needed to accommodate different types of products without making the shopping experience feel disorganised.
The challenge was to present categories, products, promotions and supporting information in a way that felt clear and easy to navigate. The website also needed to work as more than a business information page.
I approached the project mainly as an e-commerce structure and presentation problem. I worked on how the different product categories were introduced, how products were presented throughout the website and how customers could move between browsing and shopping.
The homepage was structured around product discovery, with clear category sections for food, beverages, personal care and household items, alongside promotional areas and product sections.
I also focused on creating a consistent visual structure across the shopping experience so that product information, pricing, categories and calls to action were easier to understand.
The website was designed and developed in WordPress with WooCommerce, allowing the product catalogue and shopping functionality to remain connected to the site's existing product data and store management system.
Responsive layouts were also implemented so the shopping experience could adapt across desktop and mobile screens.
The result was a more organised online store that gave Iyke’s Mini Mart's products and categories a clearer presentation while creating a more direct path for customers to browse and shop.
